Session 1 – Foundations of Blogging for Ministry
- Knowing your audience
- Value of Blogging to the Gospel
- Setting Goals
Session 2 – Planning Phase
- Creating a workflow
- Curating Topics
- Content Strategy
- Creating an evergreen content calendar
Session 3 – Writing your Blog
- Writing styles & technique
- Writing with a purpose
- Implementing basic Search Engine Optimization
- Editing
Session 4 – Growing your Readership
- Using CTAs effectively
- Integrating Social Media into your blog
- Building Community
- Following up with online followers
Session 5 – Live Session
Reading Assignment: Counsel to Writers and Editors by Ellen G. White