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Session 1 – Foundations of Blogging for Ministry

  • Knowing your audience
  • Value of Blogging to the Gospel
  • Setting Goals

Session 2 – Planning Phase

  • Creating a workflow
  • Curating Topics
  • Content Strategy
  • Creating an evergreen content calendar

Session 3 – Writing your Blog

  • Writing styles & technique
  • Writing with a purpose
  • Implementing basic Search Engine Optimization
  • EditingĀ 

Session 4 – Growing your Readership

  • Using CTAs effectively
  • Integrating Social Media into your blogĀ 
  • Building Community
  • Following up with online followers

Session 5 – Live Session

Reading Assignment: Counsel to Writers and Editors by Ellen G. White