Session 1 – Foundations of Launching a YouTube Ministry
- Why YouTube?
- Knowing your audience
- Creating a Follow Up Strategy
- Creating a Distribution Strategy
Session 2 – Pre-production
- Learning Content Curation & Strategy
- Exploring equipment needed
Session 3 – Production
- Presentation style
- Filming
- Making Calls-to-Action
- How to avoid copyright infringement
Session 4 – Post-production & Growing your Viewership
- Editing your video
- Finding B-roll
- Implementing YouTube SEO
Session 5 – Live Session
Reading Assignment: Counsels to Writers and Editors by Ellen G. White